Lottie Johnson

Statement

My name is Lottie Johnson. My work varies from editorial layout, art direction, photography and digital designs. I have a personal interest in working within the fashion, cultural and/or environmental sectors; as well as a willingness for learning new things and developing my skills further.

Over the past year my main focus of my research, ideas development and outcomes has been on the topic of materialism. Within studying the subject of materialism I have directed my content to cover a range of topics to do with the fashion industry. This includes looking at the effects of the fashion industry, how we can re-think our purchasing habits and use pre-existing materials.

Achievements & Experience

Winner of the City ID Design Process Award 2020

Short listed as a finalist in the 2019 British Book Design and Publication Award 2019

Graphic design intern: Brandon Trust (November 2019 – February 2020)

Mytton Williams branding studio internship (May 2019)

Ogilvy creative agency internship (July – August 2018)

Featured Projects:

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Buy less wear more

A clothing label that encourages focus on the lifespan of our clothes and encourages you to wear an item of clothing at least 30 times. By cutting away a stitch on the label each time you wear the item, allows to keep track of the number of times the garment

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Revival survival

A magazine that has been created from a workshop which involved making outfits to adapt to new climate changes. As humans we use resources 1.75 times faster than the planet can regenerate them, as of this we need take responsibility to revive, repair and rewear our wardrobe.

Collaborators: Leah Williams
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Waiting to be worn

This poster series expresses how we all should remember the clothes we own and may have forgotten about. As well as we need to remember why we first bought them and not just purchase new items, whether that means to wear them yourself or past them on the be worn.

Think again

The current fashion industry is continuously growing online. Retail therapy is used as a form of stress relieve. I have taken the form of internet virus alerts to express the urge to stop someone from unnecessarily over-buying and rethink their single use purchasing of clothing.

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Covid changing consumerism

Covid-19 has dramatically changed our current retail industry. The series of posters have been created from reading online articles about the virus and how it has affected retail companies as well as individual employees.

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Temper publication

Our planet is getting angry as temperatures are rising. This has an effect on us globally and locally. Climate change has developed over time but some don’t believe it's real. The book’s aim is to present evidence-based content to encourage changes that need to happen, before it’s too late.