Joe’s photographic work drifts between the realms of documentary, street photography and fine art. His images often have a graphically driven aesthetic and his projects are mostly inspired by societal observations often shot with a satirical eye.
Joe’s work ‘Lessons In British Values’ aims to question the nature of the idealist utopia promoted in our Kingdom's ‘British Values’. The work looks to portray a more authentic account of the UK by making visual contradictions though street photography, finding subjects that that he feels represents the British experience and create a conversation about the this social/political era. Joe’s satirical eye searches
for the bizarre within the mundane to portray this broad subject, touching on themes and theories of post-truth, Americanisation and national identity and their place in modern British society. For his final piece, Joe presented the work in the form of a photo book which can be seen via instagram.