Hi, I'm Sophia Kypri, a skilled content creator and stylist with experience in producing captivating TikTok videos and campaign imagery. With my talent for conceptualising and executing unique content ideas, I am dedicated to delivering innovative and engaging content.
In my previous role as chief content creator and TikTok manager for Jazzy Garms, I took charge of their social media, responding to customers and influencers while delivering exceptional content. My background includes a BA (Hons) in Fashion Communications, and over two years of experience in various roles within the fashion industry.
I specialise in styling, content creation, and modelling, and I am constantly growing and improving. My personal interests and hobbies are also important to me, and I believe that hard work, dedication, and passion are the keys to success.
During the 1800s, gender expression was strictly defined and followed traditional roles. Men’s fashion consisted of tailored suits and conservative colors, while women’s clothing was long and voluminous, often accompanied by corsets to emphasize an hourglass figure.
The idea of our campaign is to highlight different cities and the subcultures that exist within them. Our campaign explores 2 of Fred Perry’s Brand Pillars: music and subculture.
This project was a response to ART SCHOOL. This unisex, London-based la- bel focuses on redefining the limitations of ready-to-wear gendered fashion.
My plan for this photo book was to bring folklore and fairy tales to a new generation and explore it in a modern context.
