As a recent graduate from fashion communication, I have acquired skills in a multitude of creative industry areas, from styling and creative direction, to marketing campaigns and copy writing. Through amazing opportunities within the course and outside of it, I have developed my skills through some amazing opportunities with brands including The Ragged Priest, Reiss, McLaren F1, JERMS gut health. With a passion for creative direction, content creation and marketing, I want to use my versatile creative practice, adapt personal skills and depth of knowledge to develop a career within these areas.
'Standing United' is dedicated to the resilience, resourcefulness and resistance of the Ukrainian people, the heritage of this brand. Showcasing the SS24 collection, these two Ukrainian nationals stand arm in arm, celebrating the determination of their country.
A hero campaign exploring the narrative backstories that influenced this Simone Rocha SS24 collection. Depicting the emotions of a wedding day, and the conceptual Irish story of The Little Ark of Kilbaha.
As part of a hero campaign for Simone Rocha, this connecting video depicts the emotions of a wedding day, each shot reflecting a emotion in a category of love, excitement, nostalgia, nerves, doubt, consciousness, touch.
Reflecting the sentimental feelings conjured up by nostalgia, embracing the adolescent behaviours it evokes and celebrating the art of reminiscing; this advertorial represents the branding and youthfulness of the Gucci Bloom scent.
In a live brief working the creative director of The Ragged Priest, we have conveyed the modern 'It Girl', fearless, bold and inclusive.
In a group project editorial, Time Killers reflects Beauty Papers core message of 'no one beauty standard' by conveying two modern femme fatales killing time.
