We Say So
'We Say So'—a vibrant zine collection delving into varied aspects of femininity. From 'Girls will Clean Up' to 'Grow a Pair,' it champions inclusive representation and empowers voices through personal anecdotes and creative expression.
Freya Rothery
Fashion Communication 2024
Hi! I’m Freya Rothery an event organiser and feminist photographer. I craft narratives that celebrate diverse femininity. My process delves deep into understanding individuals, and empowering stories that challenge norms. Eager to amplify voices and advocate for inclusive representation. In my artistic approach, I draw upon feminist theories and mythology, such as the Madonna and Whore complex and the archetype of ‘The Siren', historically used as a fear tactic to control women's behaviour. Through my work, I offer social commentary, inviting viewers to question and engage in conversations about these topics.
I excel in producing work that leaves a lasting impression. With exceptional communication skills and attention to detail, I ensure that every aspect exceeds expectations. From concept development to execution.
Delicate but Dangerous
Things can be both delicate and dangerous, broken but cherished. Bras are designed to leave a mark. I attempted to showcase femininity in this way.
My Own Hand
Positioned as a campaign for Yuhan Wang’s RTW Spring 2024, I was inspired by the story Tess of D'Urbervilles on which the collection was based on. The piece tells a story of vulnerability and resilience, all within symbolising strawberries.
The Siren
Exploring the depths of female rage, this project delves into the lore of mythological creatures, particularly the Sirens. By dissecting their portrayal as cautionary tales to control women's behaviour, I uncover layers of societal fear and empowerment within this.
Unexpected Treasures
A mini zine showing that people hold onto their childhood belongings even though they might not be something the person they are today would have picked for themselves.
Madonna & The Whore
Delving into the complexities of the male gaze and the Madonna-Whore complex, my project confronts the objectification of women, who are often reduced to mere symbols of purity or sexuality. I advocate for a more nuanced understanding of female identity.