I am the Founder of the Internet Princess Fashion and Art Archive - a website showcase of Post-Internet inspired art and fashion outcomes, which I created in the final year of my degree. The int3rnetprincess Archive is made up of two distinct components: the presentation of my own fashion vision, explored through self-directed editorials surrounding Gen-Z ideals, and the curation of fifteen other multi-faceted creatives, who I have given a platform to through an interview and showcase of some of their work. There are two editorials posted on the site, so far, but this website is propositioned as a project with no set end date. I am constantly seeking new creatives who align with my art direction style to feature on the website, collaborate with, or both. Due to the 'Chronically-Online' references and nods to early 2000's website art direction that reoccur in my images, my work is easily
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The shift away from W-F-H limitations, has resulted in a romanticism of the mundane office aesthetic. This editorial explores the first of many modern themes that inspire me, surrounding new ideals that we, as a younger generation hold.
This stock image recreation mocks the work ethic of the two girls in the shoot- there is no real desire to work. When asked about having a dream job, the answer is simply that Gen-Z don’t dream of labour.
The ‘Office/Corp-core’ aesthetic has become a new fixation for worldwide Gen-Z audiences on social-media platforms. Key inspirations for the trend include references such as 'The Devil Wears Prada' 2003, notably Giselle Bündchen's iconic fashion assistant role.
This editorial highlights the shift in power away from the media, as staged paparazzi photos are commissioned by the star herself. The images replicate the traditionally invasive styles of photography that are still being used, to this day.
Self-image will always remain important to a generation so focused on technology, the constant pressures of posting yourself online relate to the paparazzi heyday of the 2000's and remain relevant to audiences that were surrounded by this culture growing up.
There are obvious clues that give away the fake-candid imagery, including an out of place outfit for such an everyday setting - the deserted shopping centre has been transformed into a believable location where the protagonist has been spotted.
