ANTI-FUNCTION
A self-directed project that explores the future of functionality and purpose in outdoor fashion and football uniform.
Louis Lamb-McPherson
Fashion Communication 2024
I am a photographer and stylist, my creative practice is a visual expression of how I interpret the world. I try to allow myself to be inspired by as much of what I see as possible, with an aim to form new connections between topics such as outdoor fashion and football, aiming to create unique work that’s driven by innovative concepts.
Utilising digital processes, I place large importance on post-production to further develop and realise concepts. I create images in the context of self-initiated projects, editorial for fashion publications and content creation for fashion brands through live briefs.
Grassroots Girls
Images showcasing Zoe Ibbotson’s experience of grassroots football as a female player. The outcomes were a result of an interview, in which she detailed stories of sexism in the women’s game and the importance of visible female role models.
Burberry: Love of the Game
A Burberry campaign proposal promoting their Spring Summer ‘24 collection, celebrating everyday emblems of Britishness.