Wonder up
This project re imagines a typical And Wander campaign. It focuses on the functionality of fashion in extreme conditions. The project was shot in North Wales and captured this subculture of climbers in this region.
Alfie Williams
Fashion Communication 2025
I am a London-based photographer and videographer specialising in alternative camera techniques that bring originality, depth, and creativity to every project. My work is defined by a common theme of storytelling through visual media, with a strong emphasis on interpreting and elevating briefs to create dynamic and impactful content. Whether working with fashion brands, independent retailers, or collaborative creative teams, I strive to produce work that is both visually engaging and aligned with each briefs unique vision.
I have developed a versatile skill set that involves pre-production planning, on-location shooting, and post-production editing. I place particular value on working with alternative camera techniques, such as shooting on film or obscure lense work, which allow me to explore a personal distinctive style and push the creative boundaries of traditional content creation.
alfiejackw@gmail.com https://alfiewixliams.squarespace.com/ →
Wonder up
This project re imagines a typical And Wander campaign. It focuses on the functionality of fashion in extreme conditions. The project was shot in North Wales and captured this subculture of climbers in this region.
RUN
This project imagines what a Bene Culture Campaign looks like to me. I focused on Grime subcultures in Bristol, where I encapsulated the theme of Pirate radio stations using genuine characters. The campaign captures the illegality of this culture.
RUN
This project imagines what a Bene Culture Campaign looks like to me. I focused on Grime subcultures in Bristol, where I encapsulated the theme of Pirate radio stations using genuine characters. The campaign captures the illegality of this culture.
Off Campus
This project re imagines Mains SS25 collection. It focuses on themes of escapism and freedom where we break away from the everyday life we know. It celebrates what still make us human in an ever evolving technological.
Arena Homme +
In this project I produced an Editorial for menswear magazine Homme+. It follows the music group syndicates over a day in the life. It follows their movements over the day gaining an insight into their creative inspirations.