Where Moss Grows
An advertorial created for Feilaohu, linking the patient growth and resilience of the brand to the nature of moss.
Emily Hing
Fashion Communication 2026
I am a Fashion Photographer. I create thoughtful, concept-led work through image-making. In my creative practice, I strive to express my cultural roots through my concept development and imagery, giving myself and my Chinese and Japanese culture more recognition in the UK as a minority where influences of my culture feel limited.
I've been able to experience working on both self-directed and collaborative projects, including live briefs and brand inspired shoots. These include producing marketing campaign content and editorials that I had produced for personal storytelling. Alongside photography, I have developed skills in editing in various styles to compliment my imagery, ensuring that final images align with a brand’s visual identity, or my own.
Feilaohu SS26 Campaign
Marketing campaign celebrating Chinese New Year and the prosperity brought from the cultural beliefs on the lucky colour green.
Custom Character
Huni inspired advertorial exploring how clothing defines someone's identity and every-day look.