I’m a multidisciplinary creative working across creative direction, photography, videography, styling, graphic design, branding, and fashion design. Alongside my studies, I founded nFerno, an independent fashion label through which I developed experience across campaign production, e-commerce, garment development, manufacturing, and brand strategy.
My work is driven by cinematic storytelling, contemporary visual culture, and a strong editorial sensibility, often blending fashion with themes of identity, youth culture, and subversion. I’m particularly interested in creating immersive visual worlds that feel both commercially relevant and culturally resonant.
As I move into the industry, I aspire to continue developing innovative fashion imagery and brand narratives across editorial, campaign, and creative direction spaces.
An editorial proposal developed in collaboration with Adam Jones and inspired by King Kong, reinterpreted through a contemporary fashion lens. As lead photographer, I directed the concept development, editorial structure, and visual narrative for this collaborative university project.
A conceptual editorial featuring the Estrella shirt by nFerno, shot in a Bristol pub and reworked using AI image rendering and graphic manipulation. Inspired by retro Grand Theft Auto aesthetics, the project blended fashion photography with stylised digital world-building.
A studio editorial created for nFerno’s Urban Chaos campaign, styling a female model in the Estrella shirt to position the collection beyond a traditionally male audience. The project explored inclusive styling, contemporary femininity, and alternative approaches to streetwear presentation.
Urban Chaos was the debut campaign film for nFerno, shot across Bristol in November 2024. Exploring themes of surveillance, vandalism, and urban youth rebellion, the project combined guerrilla-style filmmaking with cinematic fashion imagery to establish the brand’s early visual identity.
A studio lookbook campaign created for nFerno’s Counterfeit collection, combining clean styling and minimal compositions to emphasise silhouette, fabrication, and graphic detail. The project focused on developing a refined visual identity while maintaining the brand’s rebellious undertones.
A campaign film for nFerno shot across Bristol, following four subjects through a staged “clothes deal” narrative to promote the Counterfeit collection. The project explored cinematic storytelling, youth culture, and guerrilla-style fashion imagery through a gritty, stylised visual approach.
