Adam Jones - The Great Getaway
An editorial image for the face magazine exploring a British summer road trip.
Florence Pimm
Fashion Communication 2026
My work is rooted in creative direction, photography and styling where I explore the space between subtlety and theatricality. My perspective has been shaped by experience as a horror film set assistant and stylist, where I developed a lasting fascination with gothic horror, atmosphere and the power of visual detail.
During my degree, I produced imagined campaigns for Dilara Findikoglu and Adam Jones, as well as an editorial series for different magazines depicting fear. Inspired by cinema, cultural moods and analysis of trends, my work interprets shared feelings through carefully constructed imagery and styling narratives. My practice is rooted in creating emotionally resonant visuals that capture the duality and tension.
Ultimately, I aspire to become a creative director where I can continue to create visually distinctive narratives that leave a lasting impression.
Confess
A campaign image for Dilara Findikoglu SS26 collection inspired by the act of confession and Victorian mourning.
Off
An editorial for Beauty Papers where fear is explored using the body as a landscape for exposure. The focus being subtlety and how makeup and styling can communicate discomfort.
Fight or Flight
An editorial for An0ther Magazine exploring the psychological and physical responses of fight or flight. Inspired by the contrasting personas in Swan Lake. That combines dramatic styling, movement, and theatricality to translate tension and duality into fashion imagery.
Rush
An editorial for Novembre magazine exploring fear through the act of getting dressed using chaotic, fast paced long exposure imagery to capture movement and urgency. The intention is to visualise the anxiety of being late, where routine actions become disordered.
Pry
An editorial image for The Face magazine inspired by paranoia and the sensation of being watched. The styling and presentation act as a form of masking, visually expressing tension, vulnerability, and the subtle anxiety of observation.