Party Gals
Photo series exploring moments before a night out through female identity. Self-Directed Project
Holly Peterson
Fashion Communication 2026
I am a multidisciplinary creative specialising in image making, creative direction, and brand marketing. My practice is rooted in visual storytelling, creating narratives that build strong identities and meaningful connections between brands and audiences. I am particularly interested in casting distinctive characters whose presence adds depth, personality, and authenticity to each project.
Through photography, styling, art direction, and concept development, I create work that is both visually striking and culturally relevant. I enjoy taking ideas from concept to final outcome, combining strategy with creativity to ensure each project feels engaging and purposeful. Whether producing editorial imagery, campaigns, or brand experiences, I aim to craft stories that leave a lasting impression. My creative identity is driven by curiosity, collaboration, and a desire to push visual communication in fresh and unexpected directions.
hollyjasminepeterson@gmail.com
Clowning About
Exploring theatrical styling, maximalism, and character through fashion photography. Self-Directed Project
Housewives
Marketing campaign for August Barrons SS26 collection, exploring domesticity and femininity. Self-Directed Project
Open Call
Hero image for a marketing campaign for Martine Rose SS26, exploring community spaces and human connection. Fully collaborated with Alice Glaves.
Open Call
Advertorial image further exploring human connection in conjunction with my Martine Roses SS26 campaign. Fully collaborative with Alice Glaves
No Place Like Home
This self-directed project explores women leaving the domestic sphere and leaning on their surroundings as they break down during a day at the beach, questioning expectations of home, dependency, and femininity.