The Dales in my Dreams
The Dales in My Dreams challenges the southern-centric perspective of British fashion, bringing focus to a landscape and identity often overlooked or misrepresented, based on my upbringing in the Yorkshire Dales.
Lucy Hargraves
Fashion Communication 2026
I am a videographer, photographer and Content producer exploring British identity, landscape and connection to place, often shaped by my upbringing in the Yorkshire Dales. Working across digital and analogue processes, I combine research-led concepts with visual storytelling aiming to reframe British fashion imagery beyond the London-centric narrative.
Lucyflorenceh@gmail.com https://www.lucyflorence.co.uk →
The Dales in my Dreams
As Apart of an award nominated publication, The Dales in My Dreams challenges the southern-centric perspective of British fashion, bringing focus to a landscape and identity often overlooked or misrepresented, based on my upbringing in the Yorkshire Dales.
Sunshine on the Atlantic
Sunshine on the Atlantic is an outdoor surf photography series shot along the coast of Morocco, capturing the rhythm of daily life in and around the water.
Jamilla designs
Image taken in collaboration with Jamilla Designs
Adam Jones SS25
Not So Sheepish is a campaign for Adam Jones SS25, exploring identity, individuality, and the experience of growing up in Wales.