Martha Greig
I am a freelance creative image maker and stylist based between London and Bristol, with a strong interest in casting and the way people can completely shape the feeling, energy, and narrative of an image. Growing up in London has heavily influenced my creative perspective, drawing inspiration from people, subcultures, humour, and everyday life. I am particularly drawn to unconventional casting and finding individuals with strong personality, individuality, and presence rather than traditional ideas of beauty.
My work often explores constructed identities and exaggerated realities through styling, casting, and narrative imagery. I bring a strong visual eye, an understanding of current culture and aesthetics, and a natural ability to recognise interesting faces and personalities that feel authentic and visually engaging. I am especially interested in collaborative creative environments and hope to continue building experience across casting, styling, and image-making within the fashion and creative industries.
martha.greig@icloud.com
- BA Fashion Communication
- Fashion
- fashion communication
- Graduate Fashion Week
- Photography
Peroxide
A studio shoot I created for a publication I made exploring stereotypes surrounding blonde hair, vanity, and femininity. Through exaggerated styling and character-led imagery, the project plays with ideas of performance, identity, and appearance.
Peroxide
This image continued my exploration of blonde stereotypes through the use of wigs and exaggerated styling to create a doll-like and slightly uncanny atmosphere. The imagery plays with ideas of artificial beauty, performance, and constructed identity.
Peroxide
This image explored ideas of innocence and femininity often associated with blonde hair, drawing visual inspiration from The Virgin Suicides by Sofia Coppola. Through soft imagery and nostalgic styling, the project plays with romanticised ideas of youth, beauty, and girlhood.
Peroxide
This image from my Peroxide project was inspired by my favourite blonde “bimbo” figure, Trisha Paytas, and her exaggerated online persona and love of fast food. The image plays with themes of performance, hyper-femininity, and internet culture through playful styling
Conner Ives 'Studio 84"
Image from a collaborative project focused on creating a campaign inspired by the themes of the Conner Ives SS26 collection. Drawing from 1980s workout videos and references such as Jane Fonda, we created a playful and energetic visual concept.