Bristol by Ferry — Transit Advertising Campaign
Copywriting and illustration combined to bring the Bristol Harbour Ferry to life across transit spaces. Witty, warm headlines paired with harbour illustrations to catch commuters mid-journey.
Thangam Shanmugam
MA Design Communication: Graphic Design 2026
I'm Thangam, a graphic and brand designer with over six years of experience turning complex ideas into clear, compelling visuals, from campaign assets for global brands like Zoho and Daikin, to the streets of Bristol's harbourside.
My MA project, Bristol by the Ferry, reimagines the Bristol Harbour Ferry's visual communication system: a full brand refresh spanning illustrated maps, wayfinding signage, zines, billboard campaigns, and laser-cut prototypes. It's design that's meant to be picked up, walked with, and smiled at. Alongside brand design, I have a growing passion for editorial design: the craft of shaping how stories look and feel on a page.
I bring together commercial rigour and creative curiosity, having worked across the Middle East, Africa, and Europe designing for multicultural audiences. Now based in Bristol and graduating in 2026, I'm open to opportunities in brand, graphic, and editorial design where storytelling and visual identity meet.
dappledlines@gmail.com https://thangams.framer.website/ →
Bristol by the Ferry — Illustrated Harbour Map
An illustrated map redesign covering all seven ferry stops across Bristol Harbour, making wayfinding legible, desirable, and navigable.
Bristol by the Ferry — Stop-Specific Map
Location-specific micro maps displayed at each ferry stop, zooming into the surrounding area to help passengers navigate confidently once they step off the boat.
Bristol by the Ferry — Harbour Guide Zine
A guide to Bristol Harbour, covering ferry timings, fares, stops, and things to spot on the water — with collectible stickers to keep you engaged along the way. Editorial design that's practical, playful, and worth keeping.
Inventory of Family Habits — Editorial Poster
An illustrated editorial poster mapping everyday rituals shared across my family — meals, letters, late-night laughter. Personal storytelling through information design and hand-drawn illustration.
Trajectory — A Motion Story About Taking the Wrong Train
A motion piece exploring an unexpected creative journey — from engineering to design. Sometimes the wrong train takes you exactly where you need to go.