I am a digital marketer, trend forecaster and stylist. Notable themes throughout my work include exploring leisurewear brand strategies and e-commerce.
I identify opportunities to push brands further, influenced by current market trends and a strong understanding of their goals and values. My work combines relevant market and consumer analysis with innovative creative solutions to conceptualise and execute multi-channel marketing campaigns.
My practice-based degree has supported me in developing the relevant skills to operate in a fast-paced marketing environment, as well as industry-based opportunities.
I have supported independent clothing collectives to produce pop-up events to raise awareness of their place in the market, as well as working with a start-up record label to improve their following and engagement across multiple social platforms.
Supporting the Sergio Tacchini rebrand in 2019 and their mission to reach a wider European audience, I am visually communicating their identity of bold block colours and iconic branding in a way that speaks to the UK.
In order to maximise the communication of their identity and showcase where the brand began, I made the decision to re-launch a 1990's archived jacket alongside their current design.
In-tune with their brand values, Holzweiler Re:vive is the launch of a new app that will educate their audience on how to care and repair their garments to increase longevity and encourage circularity.
The Holzweiler audience can access the app through a new QR code feature on the inside of the jacket, this saves environmental costs of material being used to communicate care instructions on labels.
