I’m Imo, a creative practising as an Image Maker with a keen interest in creative direction, I am driven to create work that starts a conversation by mixing surrealism with reality on topics often underrepresented in mainstream media. Aiming to bring the joy of fashion the forefront of my work that will ignite communication around the undertones of the work and embracing individuality.
As a multi-disciplinary creative, I work across different medias with a focus on digital image making and creating strong narrative and character within image. Along with creative strategy, art direction and styling. Striving to create an environment that showcases uniqueness.
A project inspired by Maison Margiela’s Artisanal ‘24 collection where I undertook all roles. Exploring how character can be brought into image with styling and composition and bringing my practice into the visual identity of the brand and this collection.
Editorial exploring how existing fiction can be translated into fashion image. Drawn from The Particular Sadness of Lemon Cake by Aimee Bender, a story mixed with human struggles mixed with surrealism.
‘Because the goodness of the ingredients - the fine chocolate, the freshest lemons - seemed like a cover over something larger and darker, and the taste that was underneath.’ - Aimee Bender
A project for a live brief with The Ragged Priest where I undertook the roles of Creative Director and Producer. Promoting their ‘cult classics’ denim collection for SS23.
A cult is united by their love of The Ragged Priest’s denim. The narrative of an initiation into the cult, where consumers can be immersed and recruited into the world of The Ragged Priest.
