Bay McEwan
As an aspiring Creative Director, Photographer and Content creator, my work is driven by narrative and sustainability in the context of fashion campaigns, editorial and print design. My work often reflects my personal values of sustainability as well as female empowerment and I find ways of connecting these two values together in order to create powerful concepts.
I am a diligent and enthusiastic creative who thoroughly enjoys working as part of a team to create forward thinking ideas. I believe in creating thought provoking content which engages and emotionally connects to audiences.
#GANNIgirlswhocraft Campaign
Ganni Girls Who Craft is a campaign proposed for Ganni representing the empowering connection of women and craft. The campaign proposes the launch of a new capsule collection of handmade patchwork/ upcycled styles using materials from Ganni’s previous collections.
Blankets Editorial
Blankets is an editorial proposed for Twin exploring the connection we have to blankets, such as shelter and comfort through a blanket enveloping the body.
Soul
Soul is a physical publication exploring the emotional connection to clothing. Soul explores the models personal bonds to their clothing to encourage a new perspective on fashion; to love, cherish and care for what we already own.
Women in Space Campaign
Women in Space is a campaign proposed for Jil Sander exploring the emotional connection to nature. The campaign reflects Jil Sander’s core values of purity and emotion.