My interests lie within ethical and responsible fashion, these values drive the concepts behind my work at every turn. I enjoy lifting images to their full potential in post-production, pushing the narrative of an idea through exciting visuals, and putting the visuals into context with a keen eye for detail. I run an ethical fashion online platform Wears That From? that highlights slow fashion alternatives to fast fashion which showcases my passion for a more sustainable future for fashion.
I have focused my work predominately on art direction, paying close attention to brand identity and design. I create

Imagined Cawley Campaign – Cawley Curated
An imagined campaign for Cawley featuring a capsule collection of carefully selected and curated vintage leather, suede and sheepskin. Highlighting their ethical and mindful ethos surrounding the environment through the encouragement of a circular fashion industry.

Imagined More or Less editorial – A Stitch in Time
A Stitch in time showcases 3 generations of women who together, have lived through all feminist revolutions. Touching on family connection and the emotional links they have with the garments they make and upcycle.

Online Platform – Wears That From?
Wears That From? is a positively lead digital platform actively encouraging ethical consumption and celebrating personal style over trend.

Imagined Ganni Campaign - #GANNIaltogether
#GANNIaltogther, a campaign concept for the brand Ganni introducing and encouraging a more diverse and inclusive audience.