Showcase > Fashion Communication > Sam Baker

Sam Baker

Fashion Communication 2021

Multi-disciplined content creator and designer exploring mental health and other social issues within fashion, in a practice spanning research, content creation, copy writing, graphic design, illustration, collage and marketing. My work is all about focusing on social issues and subject matter that I feel passionately about and creating work which promotes positive imagery and messages surrounding this. Focusing on spreading positive messages through the streetwear industry and trying to use the planform and medium of streetwear to create positive influences. This is mental health through the eyes of real people, telling their story and being heard in a

safe space and community. The fashion industry should be doing more when it comes to social issues and “Anxious Generation” acts as an example of what is possible when brands listen to their audience.

samharrisbaker@outlook.com https://samharrisbaker.squarespace.com

Anxious Generation x Dazed Collaboration Cover

Anxious generation the streetwear label which promotes positive mental health, teams up with Dazed in this candid approach to mental health awareness. Using real people and real stories. *Interpretation of a collaboration with Dazed*

Anxious Generation x Dazed Collaboration Spread

Anxious generation the streetwear label which promotes positive mental health, teams up with Dazed in this candid approach to mental health awareness. Using real people and real stories. *Interpretation of a collaboration with Dazed*

Anxious Generation x Dazed Collaboration Spread

Anxious generation the streetwear label which promotes positive mental health, teams up with Dazed in this candid approach to mental health awareness. Using real people and real stories. *Interpretation of a collaboration with Dazed*

The Influence of Hip-Hop on Streetwear

I created a short zine highlighting the impact of 8 influential rappers on streetwear. Through illustrative and written work I explore the impact Tupac Shakur had on the fashion industry.

The Influence of Hip-Hop on Streetwear

I created a short zine highlighting the impact of 8 influential rappers on streetwear. Through illustrative and written work I explore the impact Notorious Big had on the fashion industry.

The Influence of Hip-Hop on Streetwear

I created a short zine highlighting the impact of 8 influential rappers on streetwear. Through illustrative and written work I explore the impact A$AP Rocky had on the fashion industry.