Forward into the Past
Influenced by Vivienne Westwood’s brand narrative of taking tradition into the future, Forward into the Past combines influences of historical art and fashion with contemporary shape and sculpture.
I am a Fashion Communication graduate utilising creative direction, photography and styling as the main disciplines in my creative practice. I am an adaptable photographer, specialising in both digital and analogue depending on what I feel would best translate in the project. My visual inspirations for my image-making come from art, culture and history and I further expand on these visuals by contextualising the narrative through people and their stories. As a Creative Director, I communicate my ideas through styling and set design, using these as equally important elements to create the image and tell the narrative.
Influenced by Vivienne Westwood’s brand narrative of taking tradition into the future, Forward into the Past combines influences of historical art and fashion with contemporary shape and sculpture.
Creative Direction, Photography, Styling: Elena Hetherington Model: Jenni James
Creative Direction, Photography, Styling: Elena Hetherington Model: Lauren White
A project in which the photography and styling were to communicate the words "Shape, Sculpture, Form and Outline".