LOEWE pop-up store proposal
This project was focused on creating a pop-up store for LOEWE. The purpose is to promote the SS22 fragrance series and spread brand culture. It focuses on handicraft culture and protecting traditional craftsmanship.
Hazel Huang
Fashion Communication 2022
I am an international student from China. I have a diploma in Fashion Management and Marketing from Fanshawe College and degree in Fashion Communication from UWE. I am multi-faceted, creatively driven individual with a passion for content creation, branding and digital art direction. I am competent in fashion branding, marketing, and visual merchandising.
LOEWE Pop-up Store Digital Platform Campaign
Through this pop-up store activity, I wished to increase the awareness and popularity of the LOEWE brand and, in turn, increase potential customers.
LOEWE pop-up staff guideline
I adopted a multi-disciplinary approach to image-making, using a broad range of techniques and mediums to present a fresh and unique commercial context.
LOEWE pop-up store Invitation Box
Roots- Better Together
With this foundation I developed a marketing campaign for the Canadian fashion brand Roots' spring 2022 season in the Chinese market.
Roots- Campaign
The goal of this campaign is to help Roots take advantage of China's large population base to help increase brand awareness and net revenue. The 'Better Together' slogan is designed to attract and promote inclusion, diversity, and positivity.