I am a multidisciplinary creative with a driving ambition for innovation.
I adopt a forward-thinking approach to understand the fast-changing landscape of fashion, in order to create balance between strategic thinking and visual communication. In my practice, I conceptualise, execute and produce a well-rounded body of work, which is informed by the dynamic nature of the consumers' needs as well as market and retail trends.
Whilst my specialism lies in marketing and communications, I have developed a multitude of different skills in fashion photography, creative direction and art direction, enabling me to deliver ambitious and innovative creative content. My driving