Lydia Kelly
I am a multidisciplinary creative with a driving ambition for innovation.
I adopt a forward-thinking approach to understand the fast-changing landscape of fashion, in order to create balance between strategic thinking and visual communication. In my practice, I conceptualise, execute and produce a well-rounded body of work, which is informed by the dynamic nature of the consumers' needs as well as market and retail trends.
Whilst my specialism lies in marketing and communications, I have developed a multitude of different skills in fashion photography, creative direction and art direction, enabling me to deliver ambitious and innovative creative content. My driving
#DownToEarth - Holzweiler Campaign
#DownToEarth is a marketing and communications campaign positioned for Scandinavian brand, Holzweiler. As the demand for personalised connections between brands and consumers increases, this campaign tackles societal issues faced by Gen Z consumers in relation to mental health.
#DownToEarth Pop-Up Store
To evolve Holzweiler's distribution strategy from online to offline, I proposed a pop-up store in the existing e-commerce retailer End, to create a physical experience that feels personal and authentic to support the growing relevance for traditional forms of marketing.
#DownToEarth Contextual Mock-Ups
To demonstrate how the creative content would be promoted across the various digital platforms, contextual mock-ups of the brand's website, social media channels and email newsletter were created to communicate how this would look with Holzweiler's existing brand identity.
#RelovingmyMA - Marques Almeida Campaign (Collaborative Project With Libby Howard)
#RelovingmyMA is a marketing and communications campaign positioned for Marques Almeida to build brand awareness around their Pre-Owned Collection. As Marques Almeida are not producing any creative content around this collection, #RelovingmyMA further communicates the brand's core values of sustainability.
#RelovingmyMA Contextual Mock-Ups
The campaign strategy focuses around developing a new hashtag by initiating a brand styling challenge across Instagram and TikTok. Alongside this, the campaign will also be promoted across the brand's website as well as OOH advertising billboards in London.