I am a multidisciplinary creative with a driving ambition for innovation.
I adopt a forward-thinking approach to understand the fast-changing landscape of fashion, in order to create balance between strategic thinking and visual communication. In my practice, I conceptualise, execute and produce a well-rounded body of work, which is informed by the dynamic nature of the consumers' needs as well as market and retail trends.
Whilst my specialism lies in marketing and communications, I have developed a multitude of different skills in fashion photography, creative direction and art direction, enabling me to deliver ambitious and innovative creative content. My driving
goal is to bring awareness of important societal challenges to promote cultural and commercial relevance whilst offering something innovative and disruptive. I have most recently been nominated for the Fashion Marketing Award at Graduate Fashion Week.