Libby Howard
I am a strategic, forward-thinking Fashion Marketing and Communications professional, highly skilled in crafting brand strategies and understanding specific platform nuances and trends. My work combines relevant market and consumer analysis with innovative creative solutions to conceptualise and execute multi-channel marketing campaigns.
Through concept to execution, I look to produce branded content that has a unique overarching narrative, delivering consistent messaging through visual communication. Curating and scheduling this content, I specialise in an integrated approach to elevate a brand’s digital storytelling and customer engagement across multiple touchpoints.
My practice-based degree has supported me in developing the relevant skills to operate
#ChloéCraft - Marketing Campaign
#ChloéCraft is an omni-channel marketing campaign, conceptualised for the luxury brand Chloé, building awareness of their recently established Chloé Craft initiative. Capitalising on the growing market for craft, this campaign launches the collection of unique products in the UK market.
#ChloéCraft - E-Commerce Strategy
The opportunity to build a better distinguished identity for the commercial platform selling these #ChloéCraft products was identified. Utilising this insight to inform the e-commerce strategy, a hand stitched spiral symbol was conceptualised to denote these product’s unique qualities.
#ChloéCraft - Bespoke OOH Advertisement
As part of the proposed campaign partnership with the Crafts Council, a bespoke OOH advertisement will be placed outside the Crafts Council Gallery. The OOH advertisement meets the #ChloéCraft customer in a space that exists beyond the brand’s own platforms.
#ChloéCraft - Social Platform Strategy
As part of the integrated communication strategy, a variety of social content was created and scheduled across Chloé’s existing Instagram account through the creation of a Broadcast Plan. Instagram Reels were created to deepen engagement with the brand's audience.
#RelovingmyMA - Marketing Campaign, Collaborative project with Lydia Kelly
#RelovingmyMA is an omni-channel marketing campaign positioned for the brand Marques Almeida, to build awareness of their Pre-Owned Collection. Embodying their commitment to make a meaningful difference in fashion, #RelovingmyMA establishes Marques Almeida’s shared responsibility with their customers post-purchase.
#RelovingmyMA - Social Platform Strategy
To deepen engagement with Marques Almeida’s Gen Z audience, a styling challenge was launched across TikTok and Instagram. Creating a more personalised connection with their customers, the styling challenge communicates how the Re-Loved garments can build their existing wardrobes.