Sam Cheatham

I am a Photographer, Art Director and Film-maker, who cares about fashion trend shifts and the diverse narratives that can be drawn from the final composition. My art direction perspective comes from a place that aims to refine and re-establish my imagery, as if placing a glass sheet over my work as the final touch. My wide interest in themes allows my passion for research to come to the forefront, by creating different worlds within my work through a great understanding of moving and still image by technical skill. My recent work, a campaign balancing the on going movement

of luxury wear and athleisure trends, strongly focuses on space and narrative. For my final project I directed a short film for Shelter, which has given me an invaluable experience behind the camera, ready to put my creative stamp on the world.

Saint Laurent SS22

A campaign surrounding the upcoming fashion trend of athleisure and luxury, focusing on how consumers are currently more than ever seeking new and exciting content to place them in unfamiliar and rare locations that we were once isolated from.

Saint Laurent SS22

A campaign surrounding the upcoming fashion trend of athleisure and luxury, focusing on how consumers are currently more than ever seeking new and exciting content to place them in unfamiliar and rare locations that we were once isolated from.

Saint Laurent SS22

A campaign surrounding the upcoming fashion trend of athleisure and luxury, focusing on how consumers are currently more than ever seeking new and exciting content to place them in unfamiliar and rare locations that we were once isolated from.

Saint Laurent SS22

A campaign surrounding the upcoming fashion trend of athleisure and luxury, focusing on how consumers are currently more than ever seeking new and exciting content to place them in unfamiliar and rare locations that we were once isolated from.

Saint Laurent SS22

A campaign surrounding the upcoming fashion trend of athleisure and luxury, focusing on how consumers are currently more than ever seeking new and exciting content to place them in unfamiliar and rare locations that we were once isolated from.

Saint Laurent SS22

A campaign surrounding the upcoming fashion trend of athleisure and luxury, focusing on how consumers are currently more than ever seeking new and exciting content to place them in unfamiliar and rare locations that we were once isolated from.