Joyce Chung

Joyce has a vast interest in communication design. She likes to think about how to make designs while keeping the value of the traditional way and at the same time catching up with the modern beats. Her design plays with illustrations and colours such as doodle patterns and illustrated typography. She also likes connecting with people to learn different perspectives and get inspiration from conversations.

Research Poster

Three posters were designed to visualize the information from the interview with the audience and introduce the theme of retro Hong Kong.

Brand Book

Brand Book

A brand book was designed to introduce the brand.

Brand Book

The brand book gathers information about the brand story, inspiration, brand identity, intended audience, and brand guidelines.