I am an art director and image maker exploring the intricacies of human experience; aiming to create connections between my audience and rateable emotions through fashion, photography and design.
My outcomes are as a result of my creative process manipulating aspects of my photography into design features. Using conceptual knowledge to visually communicate my ideas and reflect real opinions on the topics I uncover.
Through making printed publication and zines, I value the aspects physical print can add to a concept and elevate the creative storytelling of the look and feel of my projects.
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Two Faced City is a fashion publication exploring the psychological effects of metropolitan living, designed to resonate with a metropolitan audience. Communicated through five distinct sections, using photography and tactile printing techniques to capture the atmosphere of these environments.
This year I have worked on tactile printing techniques in order to add to my concept development and create a look and feel to my work. This shows a spread from my publication 'Two Faced City.'
A 360 campaign I created inspired by independent fashion designer Emma Blythe. This campaign looked at gender constructs through coded materials. I created hero imagery, video content and a publication to support the marketing of her current collection.
A self directed zine exploring the push and pull between fixation and distraction in a digitally consumed world. A zine produced as a response to my dissertation on content creation in the 'age of distraction.
A group project where I took the role of art director while assisting with the photography. Positioned as a Beauty Papers editorial exploring two femme fatales in limbo.
A mock up article spread exploring ADHD in women and the use of art therapy in relation to club culture. I positioned this article as existing within The Face magazine.
