Elastic Dub, a knitwear collection inspired by festival culture
Developing drawings, samples, and market research before finalising my hero garment.
I'm Grace Louise Huby, a Fashion Textiles graduate with a passion for image making and storytelling through brand marketing. Using a range of textiles techniques, like knit and print and digital imagery, I have created numerous collections of textile pieces and garments that successfully communicate my keen eye for creating narratives and market research. Often taking influence from my own life as a starting point for my research, I aim to create both physical and digital art that has a meaning behind it. Conceptualising my design work into campaigns for brands as a marketing tool is something I am keen to explore further, as I've embraced the multifaceted nature of image-making, recognizing its pivotal role in shaping brand identity and consumer perception.
Developing drawings, samples, and market research before finalising my hero garment.
Combining traditional Japanese wellness rituals with classic menswear silhouettes to encourage the conversation about men's mental health.
Developing drawings and market research into digital designs made on Adobe Illustrator
A menswear collection in collaboration with Clints Inc, paying homage to Manchester and streetwear.
Combining digital and hand rendered drawings to develop shape and print, inspired by UK rave culture.
Developing knit samples and digitally rendered images before creating my final line up, a knitwear collection inspired by UK rave culture.