I’m a multidisciplinary creative with a focus on graphic design, visual merchandising and advertising. I enjoy creating campaign content, layouts, film and photography, often inspired by the natural world and imagined narratives.
I have a good balance of creative and practical skills, alongside strengths in collaboration, communication and organisation. I enjoy working within a team and bringing fresh, thoughtful ideas into shared creative spaces.
My work is driven by curiosity and a genuine enjoyment of the creative process. I’m drawn to minimalism, with a focus on visual storytelling, character and clear marketing potential.
I often take inspiration from colour, texture and everyday surroundings, translating small details into concepts that feel considered and engaging. I’m particularly interested in how branding and storytelling shape connection, and aim to create work that feels both creative and purposeful.
flotheocreative@icloud.com https://readymag.website/u110390514/6306476/ →
Collaborated with fashion brand owner Adam Jones to develop and produce promotional content for an upcoming clothing release. My role was film maker, using moving image to help translate the brand’s identity into a cohesive visual campaign.
Conceptual editorial project developed around an original narrative following the traditional lives of characters from fishing villages. Created for the selected fashion magazine, More or Less.
Conceptual campaign project developed to promote the SS25 Mithridate collection, capturing and translating its distinctive aesthetic into a cohesive visual narrative. Featuring film element following the narrative of two girls reliving blurry memories from a wild night before.
Conceptual 360° campaign exploring a hypothetical collaboration between brands Carhartt and Cubitts, encompassing photography, film, layout design, marketing strategy, and event planning.
Conceptual campaign project developed to promote the SS25 Mithridate collection, capturing and translating its distinctive aesthetic into a cohesive visual narrative.
Self-directed project centred on photography and film, with a strong focus on character and narrative, complemented by playful graphic cover design.
