Mollie Oke

My practice focuses on fashion marketing and communications, combining strategic thinking with creative production. Alongside developing campaign concepts and brand strategies through university projects, I have gained industry experience photographing events and producing content at London Fashion Week.

I am most interested in understanding why brands communicate in certain ways, how they position themselves within culture, and how creative work can support wider business objectives. Research, audience insight and context underpin everything I do, informing the campaigns and content I create.

Whether working on brand strategy, photography, film or PR-focused projects, I aim to create work that balances creativity with a clear commercial and strategic rationale.

mollieoke5@gmail.com

Agro Studio: Elevated

Created as part of a strategic brand proposal for Agro Studio, this advertorial image explores how editorial storytelling can support the launch of a ready-to-wear collection whilst preserving the brand's distinctive aesthetic.

Sinead Gorey: The Waiting Room

The Waiting Room is a speculative campaign for Sinead Gorey. Using imagery and brand strategy, the project explored shifting attitudes around nightlife and identity, imagining a new chapter for the brand that stayed true to its character.

Sinead Gorey: Evolved

Advertorial imagery for a speculative Sinead Gorey campaign, exploring the evolving identity of the ‘Gorey Girl’ through themes of anticipation, self-expression and changing relationships with nightlife and dressing up.

Adam Jones SS25

Campaign film for Adam Jones exploring how fashion can be positioned within familiar and everyday environments, using documentary-style filmmaking to create a more personal and relatable viewing experience.