Hymn To Her
Marketing Campaign for Dreaming Eli's SS26 'MY Name is Amore'. A celebration of strength as softness, and softness as strength. In celebration of the duality of womanhood.
Shannon King
Fashion Communication 2026
I am a Fashion Communicator and Visual Strategist defined by a commitment to body politics and intentional storytelling. My practice is built on disrupting industry stereotypes through a multidisciplinary approach that spans creative direction, photography, and brand strategy.
My work explores the tension between internal identity and external perception, prioritising soft power and raw, unfiltered energy over traditional fashion gloss. By documenting the intersection of British playful culture and contemporary subcultures, I translate complex emotional narratives into high-impact visual assets that centre authenticity and consumer empathy.
My creative methodology is rooted in challenging conventional beauty standards and implementing inclusive visual strategies. Through a lens that balances conceptual depth with commercial viability, I aim to continuously evolve the fashion landscape by forefronting representation and the female gaze as core pillars of visual communication.
Not So Sheepish
Marketing Campaign For Adam Jones' SS25 collection.
Identity
Editorial for DAZED, exploring transgender identity through self-expression.
Hymn To Her
Advertorial for Dreaming Eli's SS26 'MY Name is Amore'. A celebration of strength as softness, and softness as strength. In celebration of the duality of womanhood.
DAZED Editorial
Editorial for DAZED, conveying the tension between the performed and natural self.
Objectification
Editorial for Beauty Papers, exploring how women are presented as objects to be desired.