Hello everyone, welcome to my profile try to contain your excitement. I'm a designer who builds brands, has an unhealthy obsession with typography, and apparently enjoys "solving complex problems" more than most people enjoy their weekends. I take vague ideas yours, mine, some startup's fever dream and turn them into actual brands and products (including MVPs, because apparently shipping something half-finished is a whole methodology now).
My process involves the wild, revolutionary concept of understanding what users actually want before designing something. Good design, in case you were wondering, is functional, accessible, and aligned with business goals not just "vibes," despite what my mood board might suggest.
usmankaleem01@gmail.com www.behance.net/usmankaleem →
Raah is a contemporary Urdu calligraphy typeface born from Pakistani truck art a unique mixture of Eastern and Western typographic influences. The name means "road" in Urdu, where generations of skilled craftsmen painted expressive letterforms by hand on moving trucks.
One of the most vibrant examples of folk art expression is that of the Pakistani truck art, which is distinguished by vibrant colours, ornate decoration, poetic verses and stylised fonts.
A poster illustrating how my life has changed across three different phases of my life.
Trajectory is a one-minute typographic animation exploring the theme "From Chaos to Clarity." Through expressive typography and playful motion, it reflects personal growth and the journey of creative transformation.
