Showcase > Fashion Communication > Hazel Matthews

Hazel Matthews

Fashion Communication 2022

A Creative Director and Photographer based in London, working with fashion brands to develop a visual identity and brand campaigns.

I am ambitious in my work, paying attention to emerging technologies at the forefront of the fashion industry and positioning my work within these areas. Exploring digital fashion and various 3D digital software within the context of my broader practice. I am a dedicated individual with meticulous attention to detail and organisational skills, capable of directing a project from idea generation to fruition whilst planning and maintaining personal and fixed deadlines.

I have experience in creative direction, digital photography, film

photography, styling, casting and production. As a Creative Director, I believe it is important to develop an understanding and experience of a variety of roles. The breadth of work in my personal projects and wider industry experience shows I am adaptable, multidisciplinary and always eager to learn something new.

hazel_matthews@outlook.com

Balenciaga 2025

Hero images from a Balenciaga positioned campaign showing models wearing digital garments. This campaign marks Balenciaga’s switch to a digital-first strategy that sees ready-to-wear collections being released digitally and physical versions of the garments being made-to-order only.

Balenciaga 2025

The Balenciaga 2025 Campaign film ’Specular Self’, focuses on the Gen-Z positioned benefits of digital fashion, avatars and the metaverse; self-expression and personalisation. Following a subject’s journey as they realise they can express themselves freely in Balenciaga.

Balenciaga 2025

‘Ready-to-weAR’, a physical event bringing people together for a digitally enhanced, AR experience. Showing how technology can transform an empty physical space into a buzzing hive of colour, creativity and social interaction, for those who are... ready to wear AR.

'Image Is Everything' - a Jacquemus positioned campaign

Medium format, hero images from a campaign positioned for the luxury brand Jacquemus. 'Image Is Everything' is a multi-faceted, image-driven campaign utilising hero images, a short campaign film and a buzzing social media competition.

'Image Is Everything' - a Jacquemus positioned campaign

'Image Is Everything' focuses on sustainability and craftsmanship, the campaign encourages the post-pandemic consumer to experience the world around them, whilst delving into the creative process of crafting their own imagery, inspired by Simon Jacquemus' passion for photography.

'Image Is Everything' - a Jacquemus positioned campaign

The 'Image Is Everything' campaign video highlights the photographic process alongside nature, craftsmanship and composition. Tackling the issue of sustainability in a unique way that remains true to the brand and the customer’s wider interests.

Collaborations