Telfar Goes Global
Imagery for a global Telfar campaign focused on the expansion of the brand internationally, with the aim of opening up to new customer demographics and allowing to reinvent itself outside its well-known New York status.
I am a visual artist, producing narrative-driven work inspired by current socio-political matters I am passionate about.
I take pride in the honesty and vulnerability embedded in my work. I often connect with the cast members I select for each project, in order to achieve a more authentic outcome.
Some themes I've enjoyed exploring in the past have been womanhood, heritage, representation and inequality.
moldovan.alexia@icloud.com https://alexiamoldovan.myportfolio.com →
Imagery for a global Telfar campaign focused on the expansion of the brand internationally, with the aim of opening up to new customer demographics and allowing to reinvent itself outside its well-known New York status.
Based on the idea that the future of fashion is circular, I have created this sustainable brand prototype selling hand-picked iconic pieces from different style eras.
Inspired by the never-ending gender gap in sports and its impact on women's growth and development in the industry.
Our issue was inspired by queer nightlife and its influences on fashion and culture.