Floppy Clock Collective

A collaborative project by Floppy Clock Collective, parodying consumerist culture.

Our Salvador Dali inspired toy store, 'Avida Dollars' is an anagram of Dali's name, meaning 'love for money'. This was a nickname attached to Dali by other Surrealist artists, mocking his endorsement of a capitalist career. ​ Today’s society is largely fuelled by consumerism, which is heightened by subtle manipulation within modern advertising.

The aim of our satirical video is to visually expose these ethically questionable advertising techniques, especially when targeted towards children.

Voiceover Actor - Tom Clarke Hill

Lauren Mulhearn (Costume Designer, Script Writer, Cameraman, Director & Toy Maker), Megan Pilcher-King (Actor, Set Design, Photographer, Photo Editor & Toy Maker), Holly Matthews (Graphic Designer, Photographer & Toy Maker), Adela Martin (Video Editor, Script Writer & Toy Maker), Karima Mannan (Graphic Designer, Photographer & Toy Maker), Namhara Byron Low (Photo Editor & Toy Maker)

Avida Dollars Toy Store Ad

Salvador Dali parody by FLOPPY CLOCK COLLECTIVE (Lauren Mulhearn, Adela Martin, Megan Pilcher-King, Holly Matthews, Karrie Mannan, Namhara Byron Low, Joanna Payton) Voiceover: Tom Clarke-Hill