Everything Perfect: Classically
orientated streetwear label
In response to a brief needing solutions for low sales and confused brand identity, I created a full 360 degree
campaign showcasing the brands core identity through the eyes of 35mm film.
THE DESIGNERS INSPIRATION:
“The village where I come from is filled with lads in a pair
of jeans and a Harrington jacket”
“The design takes inspiration from this part of British life down the pub, but combines it with a posher, classic style”
“I thought of this quintessential reference as a bit of a piss take”
“We also like to play around visually with the idea of everything not being perfect via current political and environmental affairs”
Note: Film content shortlisted for the Graduate Fashion Week Moving Image Award
